Alberta Soranzo

Alberta is Group Head of Customer Experience at Vodafone Business Group where she leads a global team who are reshaping the way a global enterprise understands and connects with their customers to drive impactful outcomes.
An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London. She focuses on the creation and delivery of future-friendly services and outcomes that are rooted in systemic understanding and deliver value. Alberta is driven by the opportunity to make a real impact on outcomes for people and organizations, and I specialize in transformation and complex change initiatives.
Prior to Lloyds, she was experience design director at digital agencies in London and at UCLA in California and has a long track record of leading strategic projects for global brands.
Alberta has co-chaired the IA Summit in 2016 and is co-chairing EuroIA in Dublin in 2018. She is often speaking and lecturing around the world about design, systems, leadership, transformation and ethics, and is actively involved in the international design community.
When she’s looking to escape the world of transformation, Alberta plays ice hockey, lifts weights and tries to keep up with the crazy life of her teenage daughters